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Apple's new deal with Rovi evidence of upcoming Apple HDTV?

Apple has signed a new confidential licensing deal with Rovi today, a deal that has at least one analyst claiming Apple will release a Web-connected HDTV with live TV and DVR in the future.

Gene Munster of Piper Jaffray calls the deal strong evidence of an upcoming HDTV.



Rovi is the company behind the interactive program guide used by many cable/satellite operators and set-top box makers.

Says Munster (via AI): "We believe this announcement is further evidence that Apple is developing live TV and DVR features for its Apple TV product, and will likely launch an all-in-one Apple Television in the next 2-4 years. Following its deal with Rovi, Apple would be clear to add live TV, DVR and guidance features to its Apple TV product, which we believe is a critical step towards an all-in-one Apple Television."

Apple launched an updated Apple TV earlier this month.

Although it is unclear, Munster believes the deal will cost Apple $10 million per year.

Written by: Andre Yoskowitz @ 20 Sep 2010 19:21

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• 2 comments

• dEwMe

  And the Fanboys did rejoyce! Even though you'll only be able to watch approved Apple branded shows and it will cost double what compairable equipment costs. You can still bask in the light of that moronic apple on the back of it...lol
  
  

  Just my $0.02,
  
  dEwMe
  

  21.9.2010 13:03 #1

• Jemborg

  They had such a device back in the 90s.
  

  Its a lot easier being righteous than right.
  
  
  

  23.9.2010 09:54 #2