With a market cap that large, Zynga is now considered the second largest gaming publisher in the world, surpassing Electronic Arts (EA) which has a current market cap of $5.15 billion.
Nintendo remains the top publisher.
Zynga was launched four years ago and mainly uses Facebook to distribute games. With a built-in audience of 500 million, the company has ascended very quickly thanks to FarmVille, FrontierVille and others. The company makes money off virtual goods, like weapons and upgrades that advance in-game play.
The company has about 210 million monthly active users.
Written by: Andre Yoskowitz @ 27 Oct 2010 13:46