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Apple extending iTunes music previews to 90 seconds

Apple has begun sending notices to record labels informing them that iTunes will soon move to 90-second song previews, extending the time from the current 30-seconds.

The expanded preview will happen for all songs longer than 2:30 long. For anything under, the 30-second previews will remain.



Says the notification:

We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.

The note also says that if the labels do not agree to the new terms, they must remove their music from the iTunes Store.

Apple has been expected to announce this news since early September but apparent licensing issues have delayed the announcement.

Written by: Andre Yoskowitz @ 2 Nov 2010 23:45

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• 6 comments

• ROMaster2

  Quote:The note also says that if the labels do not agree to the new terms, they must remove their music from the iTunes Store.
  Great market scheme huh guys?

  2.11.2010 23:58 #1

• biglo30

  Well I don't need to buy anymore music if that's the case. Some songs these days aren't even worth listening to for 3 minutes.
  

  3.11.2010 00:09 #2

• KillerBug

  Originally posted by ROMaster2: Quote:The note also says that if the labels do not agree to the new terms, they must remove their music from the iTunes Store.
  Great market scheme huh guys? Yeah...and next the choice will be remove yourself from Amazon or be removed from iTunes...or maybe they will go the "green" route and threaten to remove anyone who keeps making those polluting CDs.

  3.11.2010 00:57 #3

• pensfan12

  Originally posted by biglo30: Well I don't need to buy anymore music if that's the case. Some songs these days aren't even worth listening to for 3 minutes. What an original statement!
  

  
  

  3.11.2010 08:34 #4

• DVDBack23

  Not sure what everyone here is complaining about? They are letting you preview songs for 90 seconds instead of 30...for free...what's the problem?
  

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  3.11.2010 10:52 #5

• Notcow

  Haven't you noticed that every topic about Apple inevitably turns into an Apple smear-fest?
  
  This is a good thing, the time extension.
  

  3.11.2010 14:35 #6