AfterDawn: News

iPhone what? New T-Mobile ad rips AT&T's lack of 4G

T-Mobile USA has taken their "America's Largest 4G Network" ad campaign to the next level tonight, taking a direct shot at AT&T and the iPhone 4.

In the new ad, dubbed "Piggyback," T-Mobile plays up the fast speeds of its HSPA+ network, which boasts speeds faster than Sprint's 4G.



Playing off Apple's famous "Get a Mac" campaign, T-Mobile starts the commercial with two people standing next to each other, one being a MyTouch 4G and the other being an iPhone 4, piggybacking another person.

The iPhone is being "weighed down" by AT&T 3G network and lack of 4G, with the ad taking time to explain that T-Mobile users can video chat while connected to HSPA+, while iPhone 4 users can only use the FaceTime video chatting app when connected to Wi-Fi.



Written by: Andre Yoskowitz @ 2 Nov 2010 21:41

• Previous article

• Chrome OS notebooks coming this month?

• Next article

• Apple releases iOS 4.2 update to developers

• 6 comments

• biglo30

  T-mobile has really stepped their game up big time! Could have been a little more original with the TV ad thought. Apple really squeezed everything out of that concept with the mac vs pc commercials.
  

  2.11.2010 21:57 #1

• ZeusAV

  I noticed they took more of a swipe at AT&T rather than at the iPhone 4 itself. Maybe T-Mobile will be getting the iPhone soon after all.

  3.11.2010 00:28 #2

• NHS2008

  So..going 4G changes your phone's gender?
  

  Join my FB Group.
  If you want Android on Samsung Wave!

  3.11.2010 07:58 #3

• dcmorrow

  Facetime works fine over 3G. It's not enabled on purpose.
  
  A jailbroken device can do it. I have seen this in action, I was just a witness.

  3.11.2010 12:02 #4

• malonerl

  I'm a t-mobile customer with a Blackberry I would like to see the Blackberry Torch on T-mobiles network. The Blackberry Torch combines the Blackberry with Iphone functionality.
  

  Ron Malone

  4.11.2010 12:35 #5

• raydinhawk

  I recently had the chance to sit with friends and try out speed test on the Iphone 4G from AT&T, Sprint EVO, Verizon Droid and the T-mobile Vibrant phones.
  I AT&T I-Phone was very nice in graphics and fast in response but the data speed was only 1.5 Mbs I found with Sprint that 1 you haver to turn on the 4g app in the EVO phone and its speeds where only 1.2Mbs I then looked at the Droid nice fast screen but the speeds where only 1.6Mbs then I looked at theT-mobile Vibrantwhich is not even HSPA+ it is only HSPA has a fast and nice screen and fast response with apps. and it speeds where 4.2Mbs also I might add the cost for the T-Mobile data plan at any level is cheaper then the other 3 carriers and I get more bang for the Buck. The app I used was called SpeedTest.com
  

  4.11.2010 18:57 #6