"We are thrilled to make it easier than ever for our customers to give their favorite Kindle book to a friend or family member as a gift," adds Russ Grandinetti, Amazon Kindle VP.
Open the Kindle Store, find the book you want to gift, and hit the "Give as a Gift" option, which will send the e-book to your friend's e-mail address.
The option should help the Kindle close the gap on the feature, which the Barnes & Noble Nook and other competing e-readers have had for months.
While not dedicated, the popular Apple iPad tablet also offers a full e-book store.
Written by: Andre Yoskowitz @ 20 Nov 2010 15:55