AfterDawn: News

EA CEO pushes Wii price cut to $99

Electronic Arts CEO John Riccitiello has said in an interview that Nintendo could consider cutting the price of a Wii console in half to boost demand.

Riccitiello believes that a recent slump in sales of Nintendo Wii consoles could be avoided again by cutting the console's price in half to just $99. Additionally, he suggested that Nintendo should do more to promote third-party titles than focusing so much on its in-house titles.



Recent launches of PlayStation Move for the PS3 and Kinect for Xbox 360 means that the Wii can no longer cling to motion control features to differentiate it from its competitors.

"I would say they did exceptionally well in '07 and '08, started tapering in '09 and '10, and... I think if they were to price down to $99, they would explode," Riccitiello said. "If they were to find ways to promote third-party content better, as opposed to first-party content, and would hit pricing, I think the platform would see new life."

Written by: James Delahunty @ 17 Dec 2010 23:40

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• 5 comments

• Notcow

  Then I guess they would only make a $98 on each console sold.
  

  18.12.2010 00:59 #1

• KillerBug

  Makes sense...you have less than 1/6 of a PS3 there...it should be no more than 1/3 the price.
  

  18.12.2010 01:44 #2

• xaznboitx

  they need to make a new controller because not everyone wants to use wii remote and nunchuck to play their games.

  18.12.2010 19:04 #3

• themind

  xaznboitx, they have that its called the classic controller. If Nintendo is happy with sales, I don't see a price drop coming. As for Nintendo hyping 3rd party games, it happens, the games just have to be good.
  

  18.12.2010 19:11 #4

• xaznboitx

  Originally posted by themind: xaznboitx, they have that its called the classic controller. If Nintendo is happy with sales, I don't see a price drop coming. As for Nintendo hyping 3rd party games, it happens, the games just have to be good. I meant they need new controller where never been heard of before.
  

  20.12.2010 14:53 #5