The company will pay $720 million in cash and stock just six months after Sonic purchased DivX for $323 million.
Rovi says the merger will help "Hollywood studio clients sell content in a fast-growing digital entertainment market."
Because the content will be more centralized, consumers may be willing to pay a premium for it, adds the company.
The deal should close in the first half of 2011 and consolidation should help save them $15 million in expenses per year.
Written by: Andre Yoskowitz @ 26 Dec 2010 19:54
