The service is based on Sonic's RoxioNow platform.
Plans for the platform were announced in June and Sears is now rolling out the service, which will be available for HDTVs, media players and smartphones.
Sonic was just purchased last week by Rovi, months after the company bough the digital-compression software maker DivX to increase its digital presence.
CinemaNow, another Sonic online movie store, has been popular thanks to a partnership with Best Buy.
Sears is pushing into a market dominated by Google, Amazon, Netflix and Apple although those companies (for the most part) lack a brick-and-mortar presence.
Written by: Andre Yoskowitz @ 28 Dec 2010 17:37