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Warner launches 'App Editions' of movies for iOS

Warner Bros. has announced this week that launch of "App Editions" of popular movies, which are available now via the iOS App Store for iPad, iPhone and iPod Touch owners.

The free apps (before purchasing the actual movie) have built-in social networking features, and include bonus content like trivia, small games and soundtracks.



Furthermore, Inception comes with "The PASIV Device Instruction Manual" and "The Cobol Job" comic, as well as unreleased tracks from composer Hans Zimmer. The Dark Knight comes with a full gallery of pictures.

Starting with 'The Dark Knight' at $9.99 and 'Inception' at $11.99, users from around the world can purchase the movies in-app, and customize the menus to one of sixteen languages, or add one of thirty-four subtitle tracks.

While watching the films, the apps have real-time Facebook and Twitter integration, allowing watchers to share quotes or talk.

"For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale," added Thomas Gewecke, President of Warner Bros. Digital Distribution (via PCM).

Written by: Andre Yoskowitz @ 17 Feb 2011 13:09

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• 3 comments

• joepet200

  Quote:While watching the films, the apps have real-time Facebook and Twitter integration, allowing watchers to share quotes or talk. Let me get this straight. When I watch the movie, I need to twitter a friend then synchronize a "Play" NOW command so that we can then later "share quotes or talk" while the movie is playing.
  
  All the talking and useless chatter/interuptions is WHY I don't go to the movies in the first place.
  
  I'm definitely missing the appeal or they're selling bullsH!T features or I'm just too old for this.
  
  
  

  17.2.2011 14:25 #1

• tatsh

  I honestly might try this out. It does not sound that bad, as long as people stay quiet.
  
  I would hope the theatre would tell everyone with iPhones to turn down the volume so we don't all hear clicking sounds (the sound iPhone makes while typing).

  17.2.2011 15:09 #2

• ematrix

  $9.99 for The Dark Knight? Inception for $11.99? You can buy both movies on Blu-ray at similar even equal prices at Amazon! As long as they refuse to lower their prices, digital copies won't displace phisical media like DVD and BD, IMO I really don't see the benefit of choosing to purchase movies from iTunes or iOS App Store, when you can get them on DVD or BD, and actually enjoy movies like you should, on a big screen with surrounding sound, and at the best audiovisual quality phisical media has to offer.

  18.2.2011 00:00 #3