The search giant has been in talks with the major studios for months but may begin in Europe first where there is much less competition.
Netflix does not currently offer services in Europe but Amazon, following their purchase of LoveFilm last month, has a strong foothold.
For now, Google has put aside $100 million for content deals with the studios.
The NYPost says the plan is being lead by executive Robert Kyncl, who left Netflix last September.
Written by: Andre Yoskowitz @ 27 Feb 2011 19:50