Comcast came in second at 8 percent share, followed by DirecTV, Time Warner Cable and Apple each at 4 percent.
The numbers are part of NPD's VideoWatch Digital tracking service, which launched in January.
Furthermore, the firm says digital video now accounts for "one quarter of all video volume in the home."
Sales of DVDs and Blu-ray discs still drive most home-video revenue, but VOD and other digital options are now beginning to make inroads with consumers. Overwhelmingly digital movie buyers do not believe physical discs are out of fashion, but their digital transactions were motivated by the immediate access and ease of acquisition provided by streaming and downloading digital video files.
Written by: Andre Yoskowitz @ 16 Mar 2011 3:33