AfterDawn: News

Netflix takes 61 percent share of digital streaming and downloads market

According to the latest figures from the NPD Group, Netflix has taken a large 61 percent market share of the movie/TV streaming and downloads market.

Comcast came in second at 8 percent share, followed by DirecTV, Time Warner Cable and Apple each at 4 percent.



The numbers are part of NPD's VideoWatch Digital tracking service, which launched in January.

Furthermore, the firm says digital video now accounts for "one quarter of all video volume in the home."

Says NPD:

Sales of DVDs and Blu-ray discs still drive most home-video revenue, but VOD and other digital options are now beginning to make inroads with consumers. Overwhelmingly digital movie buyers do not believe physical discs are out of fashion, but their digital transactions were motivated by the immediate access and ease of acquisition provided by streaming and downloading digital video files.

Written by: Andre Yoskowitz @ 16 Mar 2011 3:33

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• 5 comments

• hikaricor

  Don't worry, anti-competitive bandwidth-capping ISPs will put a stop to this soon enough.

  16.3.2011 05:09 #1

• lamain

  I for one vote VOD all the way. It may take some time before it is perfect. Even so it will have my vote.

  16.3.2011 05:17 #2

• KillerBug

  Quote:
  Furthermore, the firm says digital video now accounts for "one quarter of all video volume in the home."
  
  WTF? That means that 3/4 of all home video volume is still VHS and Betamax, or is there some other analog video tech I am forgetting?
  

  
  

  16.3.2011 07:46 #3

• escalante

  Originally posted by KillerBug: Quote:
  Furthermore, the firm says digital video now accounts for "one quarter of all video volume in the home."
  
  WTF? That means that 3/4 of all home video volume is still VHS and Betamax, or is there some other analog video tech I am forgetting? Perhaps it was meant to be "digital streaming"?

  16.3.2011 10:11 #4

• shummyr

  Quote:hikaricor
  Don't worry, anti-competitive bandwidth-capping ISPs will put a stop to this soon enough. Yea Thats Pretty Much it, they will have these great services and then break the consumer due to bandwidth usage

  16.3.2011 14:00 #5