As part of the deal, Flixster will still run independently but will expand beyond its current movie discovery niche.
It is unclear how much the studio paid, but WSJ reports the value of the sites at $60-90 million.
Warner Bros. Home Entertainment Group will utilize the powerful Flixster brand and technical expertise to launch a number of initiatives designed to grow digital content ownership, including the recently announced consumer application “Digital Everywhere.” This studio-agnostic application will be the ultimate destination for consumers to organize and access their entire digital library from anywhere on the device of their choice, as well as to share recommendations and discover new content. The Flixster acquisition and “Digital Everywhere,” combined with the Studio’s support of the UltraViolet format are all part of an overall strategy to give consumers even more freedom, utility and value for their digital purchases.
Both Flixster and Rotten Tomatoes are very popular with RT getting 12 million unique visitors per month and Flixster saying its multi-platform app has been downloaded over 35 million times.
Written by: Andre Yoskowitz @ 4 May 2011 11:09