It is unclear what films will be available but reports have stated that Sony Pictures, Universal Pictures and Warner Bros. have all signed up.
Says Salar Kamangar, Head of YouTube:
Today, we’re going to start adding around 3,000 new movie titles for rent available to users in the U.S. (more on this in a post later today) that will be accompanied by reviews and behind-the-scenes movie extras. Whether it’s short movie trailers, funny movie parodies or full-length blockbuster films, we encourage you to sit back and settle in to the YouTube movies experience.
In addition to expanding our movie offerings, we’re also bolstering our investment in the content that’s already being viewed by hundred of millions of people on YouTube. Our 20,000+ partners—folks like Machinima, Annoying Orange and Ryan Higa—are producing original content for the web and commanding TV-size audiences for their own brand of programming. Through YouTube Next, we’re helping fuel the creation of this type of content with initiatives like the YouTube Creator Institute and YouTube NextUp, following past initiatives like Partner Grants (which brought us Key of Awesome, creators of one of 2010’s most-watched videos) and $1,000 B&H Photo credits. In the coming year, we’ll bring even more content to YouTube. Building on the success of Partner Grants and YouTube NextUp, we’re providing even more resources to creators who you’ll know from TV or Hollywood, and to existing YouTube partners who have already built loyal audiences on the site. Look out for more details on this in the coming months.
Written by: Andre Yoskowitz @ 9 May 2011 15:28
