In short, Apple "fanboys" and religious zealots have the same cranial reactions.
Furthermore, the documentary goes as far as to compare Apple Stores to cathedrals:
Apple stores often feature stone or other types of austere, simple flooring like a church with products mounted on pedestals like individual altars.
Apple Store launches can also be like religious experiences (via BI):
The scenes I witnessed at the opening of the new Apple store in London's Covent Garden were more like an evangelical prayer meeting than a chance to buy a phone or a laptop.
Inside the store, glassy-eyed staff were whipped up into a frenzy of excitement, jumping up and down, clapping and shouting. When the doors finally opened, they hysterically "high-fived" and cheered hundreds of delirious customers flooding in through the doors for hours on end.
The documentary will be released soon on the BBC.
Written by: Andre Yoskowitz @ 22 May 2011 12:50
