Starting today, thousands of films will be just 99 cents per day, matching the price of the popular Redbox kiosks.
Additionally, brand new releases will be $2.99 for the first day, and 99 cents for each day thereafter.
Says the CEO of Blockbuster, Michael Kelly (via THR):
Our customers are seeking a better value - we’ve answered with new pricing and the flexibility of single day rentals. Our new pricing gives our customers the best of both worlds: access to the latest releases – many 28 days before Netflix and Redbox – and the most movies at low prices.
As a special promotion, Dish has started unlimited movie rentals in-store through July 4th. If you rent a new release (priced at $2.99) you can get any other movie (priced $1.99 or less) for free on the first day. You can then return that free film and get another one for free.
Written by: Andre Yoskowitz @ 27 May 2011 12:16