Citing multiple sources, the report claims Electronic Arts (EA) is the buyer, with the deal in late-stage negotiations.
At $1 billion, the deal will be a huge hail mary for EA, which has a tiny market value of just $7 billion.
PopCap, the company behind blockbuster games like Plants vs. Zombies and Bejeweled, made over $100 million in revenue last year and is a top social/mobile gaming outfit with around 4.3 million active daily gamers.
EA lacks a strong "casual game" catalog, and the PopCap acquisition is expected to help with that.
Written by: Andre Yoskowitz @ 24 Jun 2011 0:25