E-reader ownership among U.S. adults has jumped from 6 percent to 12 percent in the last six months, while tablets are now owned by 8 percent of U.S. adults, up from 7 percent six months ago.
The leading groups of e-reader ownership are, according to RWW: "Hispanic adults, adults younger than the age of 65, parents of children below the age of 18, college graduates and households with and income of at least $75,000."
Pew's survey was for the period started November 2010 and ended May 2011.
The growth can certainly be explained by the pricing difference between a tablet and an e-reader, with most tablets priced at or around $500 and e-readers priced down as low as $114 but with an average of $140.
Written by: Andre Yoskowitz @ 27 Jun 2011 17:34