Perhaps more importantly, the service already has 175,000 paying subscribers, which should make the record labels very happy.
In Europe, the service commands 1.6 million paid subscribers, with a total user base of 10.7 million, so the conversion rate is a bit higher in Europe, at least for the time being.
That being said, Americans have very little incentive to upgrade, as there is unlimited streaming on the desktop version, with very little interruption and non-obtrusive ads. That will go away in six months, however, as Spotify moves the U.S. free tier in-line with Europe's, turning unlimited streaming into a limited amount of hours per month.
Read our review of Spotify U.S. here: Spotify Free for U.S., worth the wait?
Written by: Andre Yoskowitz @ 13 Aug 2011 0:23