Report: Bing is more effective than Google

Microsoft's Bing search engine is more effective than Google's, says Experian Hitwise.

The active "success rate" for Bing compared to Google, for the month ended July 31st, was 80.04 percent to 67.56 percent, a significant difference.

Success rate is defined by how many search queries with a search engine lead to an actual visit to a website.

Yahoo searches were the most efficient, at 81.36 percent, although Yahoo is now considered part of Bing.

Whilst Yahoo and Microsoft are more efficient, Experian believes all three search engines can improve: "The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine results pages to ensure that searchers are finding relevant information."

Experian also notes that Google's share of the search market fell to 66.05 percent while Bing-powered searches (Yahoo + Bing) increased, to 28.05 percent.

For more info, check here: Experian Hitwise reports Google share of searches at 66 percent in July 2011

Written by: Andre Yoskowitz @ 14 Aug 2011 1:56

xnonsuchx

I even have to use Google to find stuff on Microsoft's support site because the Bing-based searching there often doesn't find what I'm searching for. Even normal Bing searching seems to second guess what I'm searching for too much, so it was just too aggravating to me. It may highly depend on what you're searching for and how you search as to what is "more effective."

14.8.2011 02:02 #1

KSib

Not a very good statistic. Doesn't take enough into consideration for my liking.

14.8.2011 05:57 #2

SomeBozo

I'm with xnonsuchx here as well. 90% if not more the times i've tried using b1ng to search for something related to m1cr0s0ft G00gle seemed to return results that were most useful. One day when i wasn't so busy I tried a little test, how long, given the result from b1ng and g00gle would i actually get an answer that solved the issue i was looking for. With b1ng it took about 30 minutes, g00gle about 5 minutes. Bottom line, i can care less what others "say" is better for me the winner is g00gle.

Also seems with the numbers for searches performed... Why is g00gle still way out in front? :)

14.8.2011 10:40 #3

Mez

Obviously the author was extremely biased. Apparently, no matter what the search they could find any search that Bing was the best.

14.8.2011 11:02 #4

llongtheD

Bing in my opinion just sends you running around clicking on additional links in your search results because all of the information is never there, no doubt to get you to see additional ads. The only time I ever use bing is if I'm directed there because I was looking at something on MSN's web page. Experian is obviously heavily biased, maybe they should have just stuck to being a credit reporting agency.

If your fish seems sick, put it back in the water.

14.8.2011 11:46 #5

21Q

Bing has never worked for me to where I can find a useful result quickly. I think that statistic is just people clicking on the first thing they see in a bing search. And then getting a virus from that aha

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14.8.2011 12:08 #6

Oner

LoL! MS was caught a little while back using Google for their search queries and now Bing is "more effective"...Yeah sure, whatever you say ~ Caught in the act

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14.8.2011 17:12 #7

statomike

That's a stupid criteria for a success rate. What, does Bing just flood the page with all manner of alternatives so you don't have to hit the "search" button twice? I don't mind narrowing my own search down.

14.8.2011 22:45 #8

MrPuffin

lol bing more accurate? 95% of the searches i have done on bing return horrible results that have like nothing to do with what i'm looking for or are outdated (example i searched for seafair seattle 2011 and it gave me stuff on seattle worlds worlds fair and seafair from like 04-05 )
only reason i ever use bing is cause i have a WP7 otherwise i would never go to bing
(and if i could change it to google by default i would)

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14.8.2011 23:47 #9

statomike

Originally posted by MrPuffin: 95% of the searches i have done on bing return horrible results that have like nothing to do with what i'm looking for or are outdated I have a feeling that's how Bing gets such a high "success rate:" by spamming you with everything possible. By this success rate, wikipedia has like a million percentage success rate for me. Any search I do on wp results in dozens of articles clicked.

15.8.2011 00:06 #10

Mez

OnerQuote:LoL! MS was caught a little while back using Google for their search queries and now Bing is "more effective"...Yeah sure, whatever you say ~ Caught in the act Serves them right for trying to be more productive! Working for M$ must be like working for the US federal govt. Being a fed contractor since 1989, I have yrs worth of horror stories. I have seen a room full of data entry persons at HUD that hadn't done anything in 5 yrs. I am sure they could cut the budget by 10% and not feel it at all if they cut the budget carfully but that is not how they will do it.

15.8.2011 09:14 #11

SomeBozo

Originally posted by Mez: OnerQuote:LoL! MS was caught a little while back using Google for their search queries and now Bing is "more effective"...Yeah sure, whatever you say ~ Caught in the act Serves them right for trying to be more productive! Working for M$ must be like working for the US federal govt. Being a fed contractor since 1989, I have yrs worth of horror stories. I have seen a room full of data entry persons at HUD that hadn't done anything in 5 yrs. I am sure they could cut the budget by 10% and not feel it at all if they cut the budget carefully but that is not how they will do it. As for one that works at MS you won't find rooms of people doing nothing. However that said I would agree some of the teams i've worked in do resemble the government now. When i first started things were most often driven by technology and technology was embraced and people really did look how to make things faster, better and something people wanted, partly one of the reasons m$ won out over app1e. That said m$ is now a completely different company than 15 years ago, now things are done in simplest way, and the lowest quality bar to ship a product is determined, setting up for 2 years update releases, so features and options are cut accordingly... Also people are no longer encouraged to look for ways to make things smarter/easier ways to do things. Look at Vista, Win7, Office... Things which use to be in them have been cut, removed or resigned and dumbed down, regardless if the changes are terrible... This tends to start arguments at work when i say it, but each person I've sat down and showed, after 30 minutes walk away either agreeing or saying "I don't completely agree, but i see your points if that i how you like using windoZe..." Strange they are the one just out of college and i've used Windows from 1.0 to current, why should my usages patterns change, when i can show easier and more efficient ways to do it. Sorry to be long winded but i say this as it goes to your point of M$ being more like the government, no longer are things done was they would be a start-up or company wanting to be something more to other companies/people, rather than dictating some policy how ever awful and sticking with it because there is some mandate...

Balmer should step down as he has run the company into ground, look at M$'s stock price, over the time he has been in change... Depending on the day, it has been flat or most often goes down. Time for Balmer to look at himself as "good attrition now", an internal M$ term saying he should be fired :)

15.8.2011 10:08 #12

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