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Sony cuts PS3 prices to boost sales

PlayStation-maker seeks boost in sales to regain ground on Xbox 360.

Sony announced that it will cut the price of its PlayStation 3 (PS3) consoles to push up sales and prepare for the holiday season. The announcement comes on the eve of GamesCon, the biggest gaming trade show held in Europe.



From Tuesday, the price of a 160GB PS3 model will drop to $249 from $299 in the United States, to €249 from €299 in Europe and to ¥24,980 from ¥29,980 in Japan.

A 320GB PS3 model will set you back $299 in the United States, down from $349. In Europe, it will cost €299, down from €349 and in Japan, ¥29,980, down from ¥34,980.

The price cuts take affect in Europe and the United States immediately, but not until Thursday in Japan. The new price points for the UK have not yet been published.

Written by: James Delahunty @ 16 Aug 2011 17:38

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• 6 comments

• Oner

  Sony has also confirmed a PS3 price cut to £199 in the UK.
  

  
  
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  16.8.2011 20:01 #1

• KillerBug

  They need to stop charging $50 more to upgrade the $20 hard drive to a $30 model if they are worried about being a rip-off.
  

  
  

  16.8.2011 21:49 #2

• brockie

  great price in the UK for a 320gig PS3 should see a bump in sales over xmas. if any one is ripping people of it is Xbox with there 4gig model. killerbug for a company you hate you sure do spend a lot of time reading about them.

  17.8.2011 00:09 #3

• KillerBug

  Originally posted by brockie: great price in the UK for a 320gig PS3 should see a bump in sales over xmas. if any one is ripping people of it is Xbox with there 4gig model. killerbug for a company you hate you sure do spend a lot of time reading about them. Know thy enemy.

  17.8.2011 04:47 #4

• Interestx

  Originally posted by brockie: if any one is ripping people of it is Xbox with there 4gig model. Why?
  
  It has been selling @ Tesco for £119 - and there's a £5 off code you take off of that too.
  
  A Western digital drive is no big deal on top of that (£30?).
  
  Soon the 320gb WD drives will be identified & we can use them too.
  
  
  

  17.8.2011 10:23 #5

• kikzm33z

  £199 for a PS3... That's incredibly cheap.
  

  17.8.2011 11:28 #6