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Forrester: Amazon could sell 5 million of unconfirmed tablet next quarter

According to Forrester Research, Amazon could sell 5 million of its still unconfirmed tablet in the Q4, making it a viable competitor to Apple and the iPad.

When the tablet is eventually launched, it is expected to sell for $299 or even $199, well below Apple's base price of $499.



Says the firm:

Thus far, Apple has faced many would-be competitors, but none have gained significant market share. Not only does Amazon have the potential to gain share quickly but its willingness to sell hardware at a loss, as it did with the Kindle, makes Amazon a nasty competitor.

One issue is the amount of native apps for Android tablets, which stand under 300. There are over 100,000 iPad native apps, by comparison.

Amazon will take a loss on every tablet sold but has an extremely strong ecosystem including the Kindle book store for ebooks, Cloud player/Amazon MP3 for music, the Amazon Video store for movies and TV shows, and the Amazon Appstore for Android, where the company takes a 30% chunk of each app sold.

Written by: Andre Yoskowitz @ 29 Aug 2011 23:08

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• 8 comments

• LordRuss

  Seems to me Amazon has a better grasp of not only catering to human greed, but also keeping it in check by nickel & diming the human condition into believing they're getting a good deal.
  
  A staunch contrast to Apple's "screw them hard from the get-go & continue the pressure even after they have screamed defeat".
  
  I would almost go so far as to say that Amazon is almost taking the consumer out on a date... You know, dinner & a movie... then the consumer gets to be desert.
  

  http://onlyinrussellsworld.blogspot.com

  30.8.2011 12:04 #1

• biglo30

  Very bold accusations of a tablet that has yet to even show its face in terms of specs.

  30.8.2011 12:32 #2

• DVDBack23

  Originally posted by biglo30: Very bold accusations of a tablet that has yet to even show its face in terms of specs. The specs don't really matter as long as they are in-line with other current tablets. The iPad showed us this is true. The average Joe cares about Internet access, a camera, the amount of apps available, and weight. THAT'S IT.
  

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  30.8.2011 12:39 #3

• ThePastor

  Yeah, I kinda agree with DVDB here.. If they hit the $299 price point they will sell well, almost regardless of specs.
  If they hit the $199 price point they will sell like crazy.
  I would add one thing that customers will care about. The screen size.
  The 7" screen tabs won't sell as well. It should be 9" or 10"
  
  

  Unfortunately for them, all Blu-ray protections have been broken and BD rips can be found around the Internet, usually before the retail even hits shelves.

  30.8.2011 13:34 #4

• LordRuss

  Originally posted by ThePastor: The 7" screen tabs won't sell as well. It should be 9" or 10" I'm beginning to sense a series of phallic innuendos brewing...
  

  http://onlyinrussellsworld.blogspot.com

  30.8.2011 14:37 #5

• harhumph

  Originally posted by LordRuss: Originally posted by ThePastor: The 7" screen tabs won't sell as well. It should be 9" or 10" I'm beginning to sense a series of phallic innuendos brewing... That's what she said, zing zing, your welcome, good night.

  30.8.2011 17:22 #6

• Mrguss

  Originally posted by DVDBack23: Originally posted by biglo30: Very bold accusations of a tablet that has yet to even show its face in terms of specs. The specs don't really matter as long as they are in-line with other current tablets. The iPad showed us this is true. The average Joe cares about Internet access, a camera, the amount of apps available, and weight. THAT'S IT. The Average Joe cares more about price and pay less for it !
  The Techie cares more about Specs !
  The Idiots cares more about a Logo !
  .....THAT'S IT.
  

  +4000

  30.8.2011 18:07 #7

• blueboy09

  Originally posted by biglo30: Very bold accusations of a tablet that has yet to even show its face in terms of specs. Exactly. Why even say anything at all? Will this make sell numbers jump unexpectedly? Hardly.
  

  Chance prepares the favored mind. Look up once in a while and you might learn something. - BLUEBOY

  30.8.2011 22:24 #8