Today, the price hike goes into effect.
1-DVD-at-time unlimited plans will cost $7.99 per month, the cheapest it has ever been, but if you want unlimited streaming you will need to pay an additional $7.99. That is a $6 price hike if you subscribe to the current $9.99 mixed plan for 1-DVD and streaming.
At the time, Netflix said:
Last November when we launched our $7.99 unlimited streaming plan, DVDs by mail was treated as a $2 add on to our unlimited streaming plan. At the time, we didn’t anticipate offering DVD only plans. Since then we have realized that there is still a very large continuing demand for DVDs both from our existing members as well as non-members. Given the long life we think DVDs by mail will have, treating DVDs as a $2 add on to our unlimited streaming plan neither makes great financial sense nor satisfies people who just want DVDs. Creating an unlimited DVDs by mail plan (no streaming) at our lowest price ever, $7.99, does make sense and will ensure a long life for our DVDs by mail offering.
Subscribers that do not want to pay the new prices are encouraged to change the plan via their account settings in Netflix.
Written by: Andre Yoskowitz @ 1 Sep 2011 12:30
