The 4K camera was expected to sell for $75,000.
Sony showed off the camera's abilities at the DGA theater, presenting three shorts showing off "camera attributes as its wide dynamic range, color reproduction and resolution."
The camera is notable due to its 8K sensor and 16-bit 4K and higher-resolution imagery.
Says Sony senior VP sales and marketing Alec Shapiro:
It was (Sony co-founder) Aiko Morita’s vision to design a digital motion picture camera that retains all the quality of a 35 mm film camera but adding the creative capability and functionality of digital technology.
There is currently one rival 4K camera, the Red Epic M, which sells for $58,000 and it already being used on new movies like The Hobbit.
Written by: Andre Yoskowitz @ 7 Sep 2011 2:14
