The new feature will be available and usable as part of the first major software update for the system and is designed to build on the user experience of the award-winning service. The update will be rolled out by Virgin Media to the TiVo service customers in the UK over the coming months.
Customers will be able to use their Apple iPads to interact directly with their TiVo service and extend their viewing experience beyond the remote control. Using the free app, viewers can interact with the TiVo interface directly on the iPad and also search across Virgin Media's content including the TV Guide and thousands of hours of content available through its video on demand library.
Using the App for browsing content will not interfere with the video on the television at the time. Using just a couple of swipes, the viewer can begin viewing content on their TV that they discovered with their Companion App.
"The way viewers watch television is changing faster than ever. Partnering with TiVo has helped us develop the most advanced and flexible TV system in the UK ensuring our customers are able to enjoy the best connected television offering available in the market today," said Cindy Rose, executive director of digital entertainment at Virgin Media
"In less than a year since launch we are already building new features to offer our customers more ways to enjoy their service with an unprecedented user experience, and maintaining our position at forefront of technological innovation in TV. The companion app and other forthcoming enhancements we are working on form part of our long term strategy to deliver the most dynamic and user friendly multi-screen entertainment experience in the U.K."
Written by: James Delahunty @ 9 Sep 2011 20:02
