The company has unveiled the Kindle Touch e-reader for $99, a full $40 cheaper than Barnes & Noble's popular Nook Simple.
If you want the 3G data version of it, the cost is $150.
Additionally, Amazon has set a new low price for e-readers with its latest E-ink Kindle, which is "small enough to fit in your back pocket" and will cost just $79.
The smaller device is "75 percent lighter" than current Kindles, says CEO Jeff Bezos.
Both are available today, although they have not shown up on Amazon just yet.
Written by: Andre Yoskowitz @ 28 Sep 2011 11:00