Apple remained firmly in second with 28 percent share following another strong quarter of iPhone sales.
Most notably, overall smartphone ownership grew to 43 percent up from 38 percent just 6 months ago.
Nielsen says (via Fortune):
-62% of Americans aged 25-34 who own any kind of mobile phone own a smartphone.
-Among 18-24 and 35-44 year olds the smartphone penetration rate is hovering near 54%.
-Around 40% of teens 12-17 years old and 40% of 45-54 year-olds reported owning a smartphone
-The second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30%, but it jumped 5% this quarter.
Written by: Andre Yoskowitz @ 4 Nov 2011 17:02
