HMV to launch online rental service, as well

HMV will be the next retailer to join the digital video rental market.

The company's service, at hmvondemand.com, will allow customers to stream or download movies when they go on sale on DVD.

On Demand will be powered by FilmFlex, a venture by Sony Pictures and Walt Disney. The service also has films from Film4oD and Virgin Media.

HMV and FilmFlex will share all revenue from the new service, says FT.

The launch titles are new releases like Harry Potter and the Deathly Hallows ? Part 2, Cars 2 and X-Men First Class.

To start, the movies will only be available for rental on PCs but will eventually be available in the cloud for mobile access and as a download-to-own model.

Written by: Andre Yoskowitz @ 24 Nov 2011 16:01

KillerBug

They need to change their logo bad; it looks like a disease awareness group or something.

25.11.2011 01:47 #1

FreddyF

I don't care about the logo, but it would be nice to see a online rental service in Europe...

25.11.2011 08:43 #2

keith1993

There are a couple of similar services if you look for them and this one uses Silverlight & PlayReady, making it incompatible with Moonlight on Linux, meaning I'll give it a miss.

Originally posted by KillerBug: They need to change their logo bad; it looks like a disease awareness group or something. I believe that logo's outdated, This is the right one.

25.11.2011 09:24 #3

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