The price cut was made quietly, appearing on the Sony website very recently. The Sony Reader Wi-Fi had previously been $149.99 to buy. The Starter and Travel bundles have held their price of $205 each however.
The price cut is likely a reaction to the shipments of Amazon Kindle Touch. The Amazon Reader sell for $99, a whole third less than what the Sony Reader WiFi was selling for. Sony has used Amazon's reliance on ad-support to keep Kindle prices low, in its marketing for the Reader.
With ad-support, the Kindle Touch sells for $139.
"Curl up with all the hottest titles and none of the distracting ads on the world's lightest 6" e-Reader3. Admire the lovably glare-free, paper-like display designed for hours of comfortable reading, even in direct sunlight." Sony's website reads.
Written by: James Delahunty @ 3 Dec 2011 11:47
