Sony Ericsson transition back to just 'Sony' will be completed by mid-2012

Sony Ericsson transition back to just 'Sony' will be completed by mid-2012
Earlier this year, Sony bought out Ericsson's stake in their decade-long "Sony Ericsson" joint venture for 1 billion euros.

Today, Kristian Tear, an executive VP at Sony Ericsson, has said that the company's transition back to just Sony will be completed by the middle of next year.



The new company will be "doubling down" on its smartphone offerings and killing off its feature phone division.

Finally, Tear says the company will be significantly increasing advertising and marketing in key markets.

Sony's mission statement is to eventually become a top Android vendor.

Written by: Andre Yoskowitz @ 5 Dec 2011 14:05
Tags
Sony Android Smartphones Sony Ericsson
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  • 1 comment
  • voyager

    Sony"! this is going to be the name?
    why not "Ericsson" alone sound better.

    9.12.2011 15:00 #1

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