AfterDawn: News

Sony to aim PS3 at younger audience

PlayStation 3 (PS3) just entered its sixth year on the market.

With six years passed for the console, Wii U confirmed and a new Xbox (or more than one) rumoured to be in development for release within the next couple of years, what is Sony's plan for the PS3?



Sony Computer Entertainment Europe CEO Jim Ryan said in the Official PlayStation Magazine UK that the company plans to aim for a younger audience, but not neglecting the needs of the core gamer. "I think you'll see us taking the console more towards a slightly younger demographic," Ryan said.

"More family market. The core gamer will absolutely not be neglected. There's going to be tons of great stuff for the core gamer but from our own studio, third parties there's some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS2 but haven't yet got to on PS3."

Sony's PlayStation and PlayStation 2 (PS2) consoles both had a decade-long life-cycle, and Sony has repeatedly insisted the PS3 will be no different.

Written by: James Delahunty @ 5 Dec 2011 18:04

• Previous article

• Is Firefox in trouble as Google deal expiry passes?

• Next article

• MIPS begins offering $100 7-inch Android 4.0 tablet

• 14 comments

• Mysttic

  Too little too late.

  5.12.2011 19:40 #1

• jookycola

  I thought that was what the PS2 was for?
  

  
  

  5.12.2011 20:28 #2

• Morreale

  I'll play GT2 over GT5 any day. PS3 has let me down.
  

  *\\\****//\\\***//\\\*****
  **\\\**//**\\\*//**\\\*******
  ***\\\//****\\\ ****\\\****

  5.12.2011 22:16 #3

• KillerBug

  Quote:The core gamer will absolutely not be neglected That would be a nice change.

  5.12.2011 22:59 #4

• jookycola

  HaHa GT2 over GT5
  Yeah, ok.
  Maybe, MAYBE GT3 or 4.
  

  
  

  5.12.2011 23:48 #5

• Morreale

  Originally posted by jookycola: HaHa GT2 over GT5
  Yeah, ok.
  Maybe, MAYBE GT3 or 4. Nope :P
  
  Mainly because I can play GT2 on pretty much everything though. And I never really got into GT3 or 4 much. I pretty much missed 3 since I didn't have a PS2 for a long time, and 4 I'm not sure, maybe because it felt too formal or something. I'm not sure lol
  
  GT5 hands down disappointed, no questions, for me. Fun with my $5 Momo wheel but the whole standard and premium car BS and considering that the game was delayed like four years, it just can't keep me.
  

  *\\\****//\\\***//\\\*****
  **\\\**//**\\\*//**\\\*******
  ***\\\//****\\\ ****\\\****

  5.12.2011 23:56 #6

• core2kid

  Originally posted by jookycola: HaHa GT2 over GT5
  Yeah, ok.
  Maybe, MAYBE GT3 or 4. San Andreas. Hands down, the best.
  
  Originally posted by KillerBug: Quote:The core gamer will absolutely not be neglected That would be a nice change. That's what Kidtendo is for.

  6.12.2011 02:05 #7

• KillerBug

  Originally posted by jookycola: HaHa GT2 over GT5
  Yeah, ok.
  Maybe, MAYBE GT3 or 4. I love GT5...it is the best (or maybe the only good part) of having a PS3.
  

  
  

  6.12.2011 03:41 #8

• LordRuss

  How young are we talking here? It begs to whether or not I need to reach over and smack the piss out of the ad executive over there at Sony or not.
  
  Here's why, if the kid is over 10 (say 12) the kid is a bit more capable of taking care of an expensive piece of equipment. When that kid asks for a $60 game & you tell them that you can't afford it that week, they'll have a tendency to drop it or might actually have a job mowing lawn/baby sitting & offer to pay for it themselves. OH MY GAWD, take responsibility for their actions.
  
  Now, little snot under ten... runs a risk of NOT being responsible for the game machine in ANY aspect of the words I just wrote. Unit drug in the floor at any whim for any reason at any given time, whether the device is turned off or on. "I want dis game & I want it NOW!!!" and the shit fit will ensue right there in the Walmart. In my Walmart you'll get pounded because that's what rednecks do for entertainment when the cable goes out, but if you're staying with grandma...? well she's trying to buy her way into heaven, so we know where this is going...
  
  Thanks Sony... thanks again for once again NOT lubing up while deliving up that barbed wire cock ring...
  

  http://onlyinrussellsworld.blogspot.com

  6.12.2011 12:10 #9

• Azuran

  Originally posted by core2kid: Originally posted by jookycola: HaHa GT2 over GT5
  Yeah, ok.
  Maybe, MAYBE GT3 or 4. San Andreas. Hands down, the best.
  
  Originally posted by KillerBug: Quote:The core gamer will absolutely not be neglected That would be a nice change. That's what Kidtendo is for. I think they're talking about Gran Turismo.
  

  6.12.2011 23:15 #10

• hm1

  Originally posted by Morreale: I'll play GT2 over GT5 any day. PS3 has let me down. yep totally agree
  
  The ps3 is a real let down and the hey day of the sony playstation was GTA - Vice city.
  
  Now that was when i was excited about gaming.
  
  The ps3 is too restrictive, not fun and too expensive.
  
  There are not even cheats for most games, which also breathed life into the gaming experience.
  
  Tragic really

  10.12.2011 08:34 #11

• Bsbo (unverified)

  It doesn't really matter who they aim it at, if they make it as expensive as they did the PS3. It cost the same as a mid-range PC and only played games. I took one look at the price and decided to get a new engine block instead.
  I bought a PS and PS2, but that's just a stupid amount for a games console.
  
  Unless of course by "taking the console more towards a slightly younger demographic" they mean making it cheap enough to buy after saving pocket money, it's not going to help.

  28.12.2011 09:22 #12

• xaznboitx

  It does make sense since the Sony adding more PS2 games on the PSN store and it also make sense to keep the PS3 since they don't allow jail breaks.

  28.12.2011 18:53 #13

• xaznboitx

  Originally posted by hm1: Originally posted by Morreale: I'll play GT2 over GT5 any day. PS3 has let me down. yep totally agree
  
  The ps3 is a real let down and the hey day of the sony playstation was GTA - Vice city.
  
  Now that was when i was excited about gaming.
  
  The ps3 is too restrictive, not fun and too expensive.
  
  There are not even cheats for most games, which also breathed life into the gaming experience.
  
  Tragic really Too expensive? Yes when it first came out but now it's not much expensive unlike the 360 if you want more dlc you gotta buy hard drive for 4gb bundle and the flash drive you can use it on there not even worth it and can't even play online if you don't have hard drive for it.
  

  28.12.2011 18:55 #14