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Modern Warfare 3 hits $1 billion in revenue

Activision has announced today that its blockbuster smash hit Modern Warfare 3 has surpassed $1 billion in revenue, and it only took the game 16 days to do so.

The milestone was hit one day quicker than it took "Avatar," the most profitable movie of all time, to reach $1 billion in sales.



CEO Bobby Kotick notes:

Engagement of our Call of Duty audience continues to rise around the world. Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.

Call of Duty is now amongst that rarified group of sustained franchises like "Star Wars", "Harry Potter", "Lord of the Rings" and the National Football League (NFL) that attract or engage tens of millions of people every year or every new release.

Concludes Eric Hirshberg, CEO of Activision Publishing:

Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty. And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style.

Written by: Andre Yoskowitz @ 12 Dec 2011 15:48

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• 11 comments

• plutonash

  I hope this franchise burns in hell. They don't they give a damn about the customers. They don't invest any of this money back into the product. No R&D since it the same recycle bullshit. No dedicated server so we the customers gotta foot the bill on our already capped internet while dealing with lag/lag-compensating. They don't even pay there own damn employees, hence Respawn studios is born. Don't even get me started on Elite anyone that brought it is an idiot.

  12.12.2011 16:27 #1

• LordRuss

  And they'll probably still say they lost 40% in revenue due to piracy...
  

  http://onlyinrussellsworld.blogspot.com

  12.12.2011 17:08 #2

• Mysttic

  And when that finally gets old, they'll blame 3rd world countries not importing enough. How dare they choose food over games!

  12.12.2011 17:10 #3

• Hopium

  Originally posted by plutonash: I hope this franchise burns in hell. They don't they give a damn about the customers. They don't invest any of this money back into the product. No R&D since it the same recycle bullshit. No dedicated server so we the customers gotta foot the bill on our already capped internet while dealing with lag/lag-compensating. They don't even pay there own damn employees, hence Respawn studios is born. Don't even get me started on Elite anyone that brought it is an idiot. apparently they don't give the money to the designers/developers thats why the original infinity ward guys left, the worst things about activision is they bought blizzard and im scared to life for whats gonna happen to blizz when activision comes crashing down. as far as mw3 goes grats to them but just because it sold so much(beiber,mw3)doesn't mean its quality but i am happy that video games are now as profitable as the movie business. 1b in less than 3 weeks! its really not social stigma anymore to be a gamer. although i bought skyrim instead on the pc and gave up on console gaming after my 3rd xbox died :[ and there is much better shooters for the pc than what cod has to offer.

  12.12.2011 17:11 #4

• deak91

  i think the numbers are misleading cod mw is 59.99 per game and a movie ticket is on average 15.00 thats 4 to 1 so avatar has more people buying a ticket to see the movie than cod mw has buying that game at 1 billion its 16669444 games sold to avatars 66666666(and yes i know its all 6's but the average ticket price of 15.00 puts it like that) so i wish more studios would point out the user base that seen or bought the item they are bragging about mostly when they try to brag about how its the top dog from just dollar amount earned lets not forget that total amount from activision is i think just what the retail stores bought and a fraction of that is direct sales online we all know games sit on shelves and the longer they sit the lower the price gets until it sold at a loss for the stores or it gets returned to the company so its pointless to compare a game to a movies total revenue
  

  12.12.2011 18:30 #5

• Hyasuma

  I already sold my MW3, I HATE this game, i went back playing Black ops
  

  Being nice always has its own consequences

  12.12.2011 20:27 #6

• DVDBack23

  Originally posted by deak91: i think the numbers are misleading cod mw is 59.99 per game and a movie ticket is on average 15.00 thats 4 to 1 so avatar has more people buying a ticket to see the movie than cod mw has buying that game at 1 billion its 16669444 games sold to avatars 66666666(and yes i know its all 6's but the average ticket price of 15.00 puts it like that) so i wish more studios would point out the user base that seen or bought the item they are bragging about mostly when they try to brag about how its the top dog from just dollar amount earned lets not forget that total amount from activision is i think just what the retail stores bought and a fraction of that is direct sales online we all know games sit on shelves and the longer they sit the lower the price gets until it sold at a loss for the stores or it gets returned to the company so its pointless to compare a game to a movies total revenue This is true yes...but take into consideration how impressive it is given the high price tag. For most people, $60 can mean a week worth of food. Movies, even at $15, are a lot more affordable.
  

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  12.12.2011 21:04 #7

• deak91

  Um you missing my point a movie is true pay and play one time a video game is not really pay and play its pay and we don't care if you play or when you play they need to compare it with other video games not movies because it's not a fair chart it's just dollar bragging they need to stay within their category to show true bragging rights

  12.12.2011 22:01 #8

• KillerBug

  I wish I could say I was surprised that they sold a billion dollars worth of overpriced DLCs...but I am not.
  
  Next week they will probably blame piracy for it doing so poorly.
  

  
  

  13.12.2011 04:00 #9

• LordRuss

  Originally posted by KillerBug: Next week they will probably blame piracy for it doing so poorly. Heeeeeeeyyyy... I already said that... ow... cramp in my eye...
  

  http://onlyinrussellsworld.blogspot.com

  13.12.2011 11:15 #10

• kikzm33z

  It's getting so old, it's about time that another developer overtakes.
  
  I'm hoping that Respawn Ent kills off COD.
  
  But then again EA sucks because pre-owned games require a key to play online.
  

  13.12.2011 12:10 #11