Bloomberg has cited sources with knowledge of Microsoft's plans in reporting that the Redmond-based software giant is head-hunting for a television executive to help with development of original content for Xbox Live.
The move is part of Microsoft's wider efforts to turn the Xbox platform into one of general entertainment, not just associated with gaming. According to Bloomberg's sources, Microsoft hired Tom Schneider of Stratis LLC to conduct the search, and that former NBC executives, Marc Graboff and Jeff Gaspin, were approached.
Microsoft is in the middle of rolling out TV services through Xbox Live with content from partners including Time Warner Inc., HBO, the British Broadcasting Corporation (BBC) and Sony Corp's Crackle.
Original programming is seen as a way to differentiate the Xbox Live TV services from similar services offered by competitors, including Apple Inc. and Google.
Written by: James Delahunty @ 13 Dec 2011 23:57
