According to Verve, 81% of smartphone users have purchased at least one product after researching it on their phone and 75% use their phones to find out more about products while they are in a store.
Price comparisons, they say, are the most popular category of shopping related activity, followed by looking up product information and reviews.
Greg Hallinan, Chief Marketing Officer of Verve Wireless said:
The results substantiate what our advertising partners have known for a while, that mobile is an essential part of any retailer's advertising plan. There is a growing demographic of consumers who rely on their mobile device to help them make decisions in the aisles of brick-and-mortar stores as well as while shopping online. The advertiser who meets them there will win the sale.
Written by: Rich Fiscus @ 14 Dec 2011 4:53
