Most smartphone owners use their phones for shopping

Most smartphone owners use their phones for shopping
While much of the focus on smartphones revolves around their use for gaming and media consumption, according to a report from Verve Wireless, the majority of smartphone owners also use them for shopping at least once per month.

According to Verve, 81% of smartphone users have purchased at least one product after researching it on their phone and 75% use their phones to find out more about products while they are in a store.

Price comparisons, they say, are the most popular category of shopping related activity, followed by looking up product information and reviews.

Greg Hallinan, Chief Marketing Officer of Verve Wireless said:

The results substantiate what our advertising partners have known for a while, that mobile is an essential part of any retailer's advertising plan. There is a growing demographic of consumers who rely on their mobile device to help them make decisions in the aisles of brick-and-mortar stores as well as while shopping online. The advertiser who meets them there will win the sale.

Written by: Rich Fiscus @ 14 Dec 2011 4:53
Smartphones Shopping Verve Wireless
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