AfterDawn: News

Asus: Hasbro lawsuit will not affect Transformer Prime production

Asus has said this week that the recent Hasbro lawsuit will not affect Transformer Prime tablet production.

The toy company is seeking an injunction on the tablet due to brand copyright violations. Transformers Prime is an animated TV series that launched in 2010, a new generation of the popular TV series from the 80s. As anyone who has watched the show or movies know, a Transformer turns from a robot into a vehicle like a truck or fighter jet to travel quicker. The Asus tablet "transforms" from a tablet into a laptop with a keyboard dock.



Spokesman Chang Wei-ming said "internal assessments conducted by the company found no patent infringement issues" and will not halt any production.

Hasbro wants Asus to stop using the Transformer name in current and future products and is also seeking monetary damages.

Written by: Andre Yoskowitz @ 26 Dec 2011 21:32

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• 7 comments

• blueboy09

  Hell they should've named it the Optimus Prime tablet if they really wanted to piss them off.
  

  Chance prepares the favored mind. Look up once in a while and you might learn something. - BLUEBOY

  26.12.2011 22:19 #1

• DarthMopar

  Hell, just throw an Autobot symbol on it and pay them royalties. It's pretty obvious they took the name from them anyway. No way they are gonna get to keep the name otherwise.

  27.12.2011 04:58 #2

• hearme0

  Is Asus seriously saying they won't change the name as
  
  "internal assessments conducted by the company found no patent infringement issues"
  
  ??????
  
  They damn well better. That's infringement at it's finest you jagoffs!

  27.12.2011 10:26 #3

• SomeBozo

  Or when 4sus says: "internal assessments conducted by the company found no patent infringement issues"... I'm thinking 4sus consider Hasbro is a toy company for kids, the company is weak and powerless to do anything.
  

  27.12.2011 11:36 #4

• FreddyF

  Hasbro should pay ASUS to come up with a whole line of Transformer tablets, Bumblebee for multimedia, Ironhide, ruggedized, Jazz with a Poltiac Soltice tie in and Optimus Prime, top of the line. Give them a nice paint job and boost sales for everyone and give us better looking tablets.
  
  Too many companies run to the lawyers instead of looking at these things as an oppertunity to improve products and their profits.
  
  

  27.12.2011 12:32 #5

• LordRuss

  Patent issues? Nope, not a one. There isn't a Transformer issue or part one in these tablets I can assure you guys.
  
  Trademark infringements from hell!!! Oh, now we're talking! Putting those two words together left absolutely no doubt in my mind that I thought there was some form of 80s iconic tie in.
  
  I mean I certainly didn't have a 5 star cut of beef, medium rare served on a pre-heated plate with a twice baked potato on the side in mind when I saw the name of the device in mind.
  

  http://onlyinrussellsworld.blogspot.com

  27.12.2011 12:32 #6

• Gnawnivek

  Originally posted by FreddyF: Hasbro should pay ASUS to come up with a whole line of Transformer tablets, Bumblebee for multimedia, Ironhide, ruggedized, Jazz with a Poltiac Soltice tie in and Optimus Prime, top of the line. Give them a nice paint job and boost sales for everyone and give us better looking tablets.
  
  Too many companies run to the lawyers instead of looking at these things as an oppertunity to improve products and their profits.
  Now that would be totally awesome!
  

  Peace!

  29.12.2011 14:23 #7