World of Warcraft Annual Pass reaches one million subscribers

World of Warcraft Annual Pass reaches one million subscribers
Blizzard's experiment seems to have paid off in a big way.

Last year, Blizzard introduced the World of Warcraft Annual Pass deal, which give users a free copy of Diablo 3 and 12 months of game time in World of Warcraft. The subscription package costs 8.99 per month, for a grand total of 107.88 per player for the year.

At 1 million subscribers "in the west," the pass seems to be a large success.

More importantly for the company, after the first subscriber dip in years last year, the game appears to be headed back to growth.

Finally, Blizzard CEO Mark Morhaime noted that updates to the game have "contributed to retaining our players in the wake of competitive launches," naming Star Wars: The Old Republic without actually naming the game.

Written by: Andre Yoskowitz @ 11 Feb 2012 12:25
World of Warcraft Subscriptions Annual Pass
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  • 1 comment
  • hearme0

    Sad.......I'm a gamer but NEVER have seen this game played by anyone, never seen it in action even on youtube (but will in a quick minute because now I'm curious), never played it and don't know anyone personally that did. Met a some totally emphatic NERDS that do though.

    13.2.2012 12:29 #1

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