The deal will make Universal Blu-rays and DVDs available to Redbox kiosk users 28 days after their release date, and at a much discounted price to Redbox.
Adds Galen Smith, Senior Vice President, Redbox: "The multi-year agreement between Universal Studios Home Entertainment and Redbox represents a win for consumers, Universal and Redbox. Redbox is committed to forging relationships that provide our consumers with affordable and timely access to new release content."
The deal is effective until August 2014.
Universal's move comes on the heels of Warner Bros pulling their discounted movies from Redbox since the kiosk company would not sign off on a ridiculous 56-day release delay. Redbox now offers Warner titles on the first day, but at a much higher price to themselves (usually retail).
Written by: Andre Yoskowitz @ 2 Mar 2012 12:55
