Spotify extends its unlimited free service, indefinitely

Spotify extends its unlimited free service, indefinitely
Although the service was supposed to end after six months, Spotify has announced it has extended its unlimited free streaming indefinitely.

Spotify, which has different tiers, will leave the free (with advertising) service available to all customers who do not wish to purchase a premium $10 subscription. For $10 per month, the ads are removed and you can stream the service from mobile devices like phones and tablets.

The service has been very successful since its launch in 2011 in the U.S., converting 3 million of its 10 million "active users" to paying accounts.

It is unclear why Spotify has decided to extend the "honeymoon" (their word, not mine) but many speculate it is because they have advertisers lining up due to their popularity.

Written by: Andre Yoskowitz @ 30 Mar 2012 13:16
streaming Spotify Free
Advertisement - News comments available below the ad
  • 1 comment
  • kabledog

    Headline should read: The loss of potential advertising dollars encourages Spotify to extend its free service.

    30.3.2012 14:43 #1

© 2023 AfterDawn Oy

Hosted by
Powered by UpCloud