The company showed off the world's largest and slimmest 55-inch OLED TV in Monaco, in front of an audience of 400 dealers, journalists and special guest F1 champion Sebastian Vettel. Officials promised that the company would develop the most advanced commercial OLED TV in the market
They also said LG would be the first company to bring these TVs to European consumers in the second half of 2012.
"In the history of television, there have been very few innovations as impactful as the coming of OLED TV," said Havis Kwon, President and CEO of LG's Home Entertainment Company.
"We say THE ULTIMATE DISPLAY because LG OLED TV is truly above all expectations and beyond everyone's imagination with uncompromising picture quality and beautiful design. This year, we plan to make OLED synonymous with LG."
LG's OLED TVs are based on its WRGB technology, a 4-colour pixel technology that relies on a white sub-pixel to perfect the colour output. A Colour Refiner enhances the image, resulting in pictures that are the most vibrant, natural and comfortable to the human eye.
The screen also delivers a perfect viewing experience without distortion or loss of contrast regardless of ambient brightness or viewing angle.
"With OLED TV leading our premium product line-up in Europe, we have a very strong case to become the number one TV brand in this region." said Stanley Cho, head of LG's Europe Operations. "Until that day, we will continue to develop the products that have made us the most innovative home entertainment company in the industry."
Written by: James Delahunty @ 24 May 2012 2:52
