The move is said to protect the "manufacturers' margins and the retailers' profits by preventing "showrooming," where customers check out models in person before buying them for less online."
The so-called "showrooming" has become common place nowadays, as most retailers cannot match the price of their online counterparts, many of whom do not have the overhead costs of actual brick-and-mortar stores.
Apple has used similar tactics in the past, very successfully, but it is unclear if Sony and Samsung will fare the same. In the TV world, Samsung is undoubtedly the king, but will people pay for a Sony set with a higher price tag than other similar sets from rivals like LG or Panasonic? Probably not.
In the last month, alone, Sony has raised the price of their high-end sets by $1000, and Samsung is expected to make a similar move soon. Samsung also says it will begin charging a premium for its laptops.
Written by: Andre Yoskowitz @ 24 May 2012 0:00
