Thanks to the partnership, the Britannica results will contain information on the search target as well as links to other sites with more information.
I tested by typing in a well known historical figure, Christopher Columbus, and did not see a single Britannica reference, so I'm not entirely sure how deep the partnership goes.
Supposedly, the results will show a specially formatted result that includes a person's personal summary, date of birth, religion and links to more complete pages like Britannica and Wikipedia.
Britannica will not receive preferential treatment, as results will fall where they normally would.
Written by: Andre Yoskowitz @ 8 Jun 2012 23:18
