Giles Cottle of Informa's broadband content and online video analyst division says he wouldn't find it "surprising if the Apple television wasn't launched exclusively in the US first, [because] content rights can be a massive burden and have to be managed on a country-by-country basis."
IHS senior analyst Paul Erickson also noted that "an initial US focus is possible as [Apple's] strongest video content availability on iTunes is in the US. Apple wouldn't want to spend the effort and marketing dollars to push a TV in markets where both Apple video product demand and local content availability are low at the current time."
The rumored TV will be between 42-55 inches, include built-in Wi-Fi and run on a variant of Mac OSX or iOS. The TV may also be the first to offer a la carte channel selection, giving users a chance to buy only the channels they want.
Written by: Andre Yoskowitz @ 22 Jul 2012 19:32
