Review: The Amazon Kindle Fire HD 7

Review: The Amazon Kindle Fire HD 7
Last week, Amazon unveiled its new line of Kindle Fire tablets, starting with the low-end Kindle Fire for $159 and moving up to its Kindle Fire HD 8.9 with LTE at $400.

Unfortunately, the 8.9 will not be available until late November, so Amazon has teased us with the 7-inch $200 version of the tablet which does not include a mobile data radio.

Unlike the first generation Kindle Fire, which frankly felt like a "beta" test, the new device and its parent company have strived for something more cohesive and with a plan in mind. The tablet is 100 percent Amazon, with very little remnants of Android left over; just the way Amazon wanted it.

In this review we will see if Amazon has succeeded in putting together more than just a portal to their content and actually built a contender.

Specs and Design

The 7" Kindle Fire HD has an HD display with 1280x800 resolution along with Gorilla Glass, a huge upgrade from its predecessor.

Additionally, the tablet adds Dolby Digital audio speakers and dual-band, dual-antenna Wi-Fi. Under the hood is a 1.2GHz dual-core processor with Imagination PowerVR 3D graphics, 1GB RAM and 16 or 32GB of internal storage. Finally, Amazon has added a new front-side camera for chatting although it's quite useless for anything but Skype.

On the design side, the Fire HD is a large upgrade from the original Fire, which was bland, to say the least. That being said, however, the Kindle Fire HD is still not the best looking tablet you will find. It is a basic matte black rectangle, with a rubber-esque back that shows off the two speakers and a small Kindle logo in a plastic strip down the center. On the bottom of the device is a Micro USB port alongside a Micro HDMI jack. On the side there is a power/sleep button next to the standard volume rocker. On the top is a microphone and the front display houses the front-facing camera for video chatting.

The bezel is far too large, making the display look unnecessarily smaller than it should. Other than that annoyance, the tablet itself is light and is more ergonomic than its predecessor. The tablet does not have the aesthetics of, say, the iPad or the Asus Transformer line, but it is not 'ugly' either.


In a word, incredible. The display on the Fire HD is crisp, has great colors, the blacks are black and brightness is great, as well.

The tablet has a nice 216 pixel density, second only to the latest iPad and its Retina Display. The Nexus 7 has an equal PPI but having used both, I can safely say the Fire HD is sharper and offers better colors. Amazon CEO Jeff Bezos talked much about anti-glare of the screen and it does seem to have paid off, with glare being less visible, even in a well-lit room. Overall, viewing angles are very solid, as well.

Amazon's display is the best part of the tablet, and something the company should be proud of.

Performance and Battery Life

The dual-core processor holds up to Amazon's promise of solid horsepower. Playing HD movies through Amazon Prime saw no issues, as did music streamed from the cloud. Scrolling through lists books, magazines, apps, settings and games also worked without a hitch.

With the being said, the Fire HD suffers from the same lag that the original Fire did, most notably when switching quickly between active apps. Opening up new categories (for example, Books, or Shop) will always bring lag that is just non-existent with the Nexus 7 or the iPad. Being that the CPU seems fast otherwise, it appears the issue is with Amazon's operating system itself. Perhaps a firmware update into the future will fix some of the lag.

During the launch event, Bezos put A LOT of time into praising the MIMO dual-antenna Wi-Fi, claiming it to be the best on any tablet. From streaming HD and downloading music, yes, the Wi-Fi was certainly fast, but honestly felt the same as with any other tablet. The average Kindle user will not tell the difference.

Battery life was as advertised, with mixed usage bringing mixed results. Straight movie viewing (or TV episodes) led to around 5-6 hours of battery life while lighter reading or web browsing mixed with some video watching led to 10-11 hours as advertised. Very solid.

Camera and Speakers

The camera, while an upgrade from the no camera option of the Kindle Fire, is really quite useless outside of video chatting. It's almost impossible finding out how to even use the camera outside of Skype.

In my opinion, the speakers were awesome. Loud, clear and with little distortion even at the loudest setting. No complaints on that end.


Amazon built the Kindle Fire HD for one reason, to sell content. The device is incredibly well integrated into Amazon's vast ecosystem, and if you are a fan of said ecosystem there is no way you will not like the tablet. The biggest issue, as stated before, is that Amazon's software seems to lead to sluggishness/lag when opening apps. It needs to be fixed, as does the keyboard when browsing using Silk.

Gmail, Hotmail, HBO Go, Facebook and Twitter all have built-in integration, which is great given their popularity.

I will list the new software features here:

Whispersync for Voice
Whispersync for Voice lets customers who own the ebook and (possibly) the audiobook of a title seamlessly switch between both. For example, Amazon says if you are reading a book and then need to drive, Whispersync will sync you right to where you left off in the book to the audiobook and let you listen from there. You will need the Audible app, and it is unclear whether you need to own the audiobook as well or whether there is a deal cut with Audible.

Whispersync for Games
Similar to all other Whispersync features, For Games will allow you to save your place in the game when moving to a new device while also keeping all progress saved in the cloud.

X-Ray for Movies
X-Ray, an Amazon exclusive, directly integrates IMDB into any movie. You can look up any actor in any scene, see what other films any actor has been in, as well as their photos and bios just with one click. This is by far one of the coolest new features, especially if you are a big movie buff, using Amazon's IMDB site to perfection.

X-Ray for Textbooks
A great tool for students, X-Ray for Textbooks integrates the glossary of the book into each page and also "algorithmically assembles related data from Wikipedia and YouTube."

Immersion Reading
This great feature is best explained by Amazon itself: "Together, Amazon and Audible invented 'Immersion Reading,' allowing customers to fuse together printed text and professionally-narrated audiobooks, giving readers the ability to experience their reading with two senses--sight and sound. As the reader views the text of their book on Kindle Fire, text is highlighted as it is professionally-narrated, creating a more immersive experience, as well as deeper learning and comprehension.'

Kindle FreeTime
FreeTime is a reinvention of the age-old parental controls built into most software. Parents can use the tools to personalize their kid's digital media experience. Parents can block access to certain content with a password and also limit screen time when playing games or watching videos. Reading time can be made unlimited.

All-New Email and Calendar
The new devices have integrated Microsoft Exchange, while enhancing all email functions. Support for Gmail, Microsoft Exchange, Hotmail, Yahoo and more is built in. Additionally, there is a new calendar app which should be a welcome relief to original Kindle Fire owners.


Amazon is one of the "Big 3" when it comes to fully stocked content ecosystems. When compared with Apple and Google, Amazon shines in regards to retail, ebooks and the awesome Amazon Prime streaming library that comes free with an Amazon Prime subscription. Prime costs $79 per year and gives Amazon users free two-day shipping on most items and discounted $3.99 one-day shipping on many items, as well. Furthermore, Prime now comes with the streaming library, which has 25,000 TV episodes and movies, directly rivaling Netflix.

As stated, the Amazon ecosystem integrates flawlessly and Amazon has invested a lot in making sure that your books, videos, apps, games and music all sync between your devices without issue. It works here. Books I read in part months ago were instantly in my carousel after logging in, right on the page I left them.

The only real downside here is the App store, which still lacks the full selection seen in the Nexus 7 or the iPad. Amazon has been improving the Store, however, but it still needs serious work.

As for the ads on the lock screen? They are about as unobtrusive as humanely possible, and I didn't even notice them after a while. In fact, I was able to get $5 free in Amazon MP3 credit from one.

Final Thoughts

Amazon has really connected with their latest device, although it is not without its flaws. If you are an Amazon fan, you will love the Kindle Fire HD. The Prime streaming library is ever-improving and the Kindle reader is the best ebook reader on the market. If you like to rent or purchase digital movies, Amazon's selection is second to only Apple, and far ahead of Google. The price is certainly right, at $199.

As a media consumption device, the Kindle Fire HD most likely tops the list. As a general tablet, however, it falls flat in many respects. The OS can be sluggish/laggy, the camera is useless, and the Silk browser does not hold up to Google's Chrome.

This leads me to a dilemma for the tablet itself. During my time with the device, I watched more movies and listened to more music than I ever have before on a tablet. Amazon also makes it unbelievably easy to purchase content and get it quick, almost scarily so. X-Ray is, for lack of a better word, awesome. On the other hand, I almost completely avoided the Web browser and the App Store, instead choosing to initiate such tasks through my Jelly Bean-packed Galaxy Nexus.

There is no argument, the Kindle Fire HD has a gorgeous screen and is ideal for media consumption. Being a Prime member is also a strong incentive to try the tablet out. However, as a tablet that fulfills all the portable needs of this writer, Amazon is not there just yet.

Specs 7/10
Design 7/10
Display 10/10
Battery Life 8.5/10
Performance 8/10
Software 8/10
Ecosystem 9.5/10

Total: 8.28/10

Written by: Andre Yoskowitz @ 15 Sep 2012 1:02
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  • Bozobub

    At that price point ($400), the loss of the Android ecosystem (and the Play Store) is a serious negative, imo. I think heavy Amazon consumers are the *only* market for this device.

    15.9.2012 09:24 #1

  • Majormeg7 (unverified)

    Originally posted by Bozobub: At that price point ($400), the loss of the Android ecosystem (and the Play Store) is a serious negative, imo. I think heavy Amazon consumers are the *only* market for this device. The price point for the Kindle HD 7 inch is actually $199.

    15.9.2012 10:17 #2

  • Bozobub

    Ah, I see. It still loses out to the Nexus 7 for actual usefulness, however, so my argument still stands ^^ .

    15.9.2012 11:21 #3

  • Lure1 (unverified)

    There's actually a pretty good variety in the Fire's app store, including a lot of good productivity apps (Evernote, Box,Springpad, Astrid, Citrix, a bunch of Office-like suite apps, etc.). So it's actually a nice little productivity tool.

    15.9.2012 11:59 #4

  • Bozobub

    Yet it has NO access to much of the Android ecosystem. Furthermore sideloading apps (unless you root the device) isn't going to happen, as far as I can tell.

    Also, how many of those Amazon apps are free? I imagine a much lower ratio than for Android...

    15.9.2012 12:09 #5

  • Lure1 (unverified)

    Not disputing the lack of access to Google Play apps-- just saying you have access to a lot of good productivity apps in the Amazon store. A lot of them are free and pretty damn good-- Evernote, Citrix, Springboard, Box, etc. 7Notes is a crazy useful notetaking app that i use to take notes in meetings-- it costs all of a buck. You can sideload a number of other apps without rooting a Kindle -- just flip the switch under Settings. You can even eliminate (well, more like hide) that carousel and replace it with a more standard tablet interface, icons and all.

    All I'm saying is that the Kindle Fire gets a bad rap for just being a consumption device and nothing else. But it is actually a really good productivity tool, with an app ecosystem that, while comparatively small, is definitely growing.

    15.9.2012 14:39 #6

  • andrys

    Originally posted by Bozobub: Yet it has NO access to much of the Android ecosystem. Furthermore sideloading apps (unless you root the device) isn't going to happen, as far as I can tell.

    Also, how many of those Amazon apps are free? I imagine a much lower ratio than for Android...
    From day 1, the original Kindle Fire had, enabled, the setting that has the user decide whether or not to install apps from "unknown sources" and we do. B&N does not allow this on the Nook tablet.

    I use Dolphin browser most of the time. You can straight-download apk files to the Kindle Fire and have them installed. No rooting is involved or needed. I can install Mantano and Aldiko, both of which read DRM'd ePub books. And of course the Nook app since I have a NookColor.

    As for free apps, Amazon has a paid one for free app of the day, and they have many free apps.

    16.9.2012 06:28 #7

  • andrys is a favorite, as is getjar and more than a few other places.
    Amazon allows discussions of other sites with apps for download and users on their forums exchange tips on which are up to date and trustworthy, more or less...

    There are a lot of myths out there about how closed the Amazon system is.

    16.9.2012 06:34 #8

  • Mr-Movies

    Looks good overall and with a better screen then the Nexus 7 for a decent price at $200 for the 7" and $400 for the 10" which is the going price for those formats. Good job this time around I'd say and I probably will buy one for a x-mas gift for a family member.

    21.9.2012 13:58 #9

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