AfterDawn: News

Microsoft to spend $1.5 billion on marketing Windows 8

Microsoft has made it very clear that it is willing to spend big on Windows 8.

According to Forbes, that figure could be somewhere between $1.5 and $1.8 billion, easily the most money ever spent on marketing an operating system.



Microsoft spend around $600 million on Windows Phone 7 in 2010, and $200 million advertising Windows 95.

The major campaign will launch alongside pre-orders of Windows 8 PCs and tablets, including Microsoft's own Surface.

Outside of traditional TV ads, there have also been subway and wall billboards.

Windows 8 will launch for tablets and PCs on October 26th.

Written by: Andre Yoskowitz @ 13 Oct 2012 0:09

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• 9 comments

• xtago

  That will be around the same budget amount for the 360 maybe slightly more.

  13.10.2012 03:49 #1

• Bozobub

  Good luck wif dat, Micro$quish.

  13.10.2012 12:10 #2

• pollution

  ms is following apple, maybe it will work

  13.10.2012 13:33 #3

• warriorp

  fuck that windows phone crap. i really enjoyed windows mobile 6.5 i could do anything i wanted on that. i was disappointed when they locked down wm7 like apple. then had to convert ringtones and all that crap. i hated it! if wm8 id anything like 7 i dont want it.
  

  "How can one enjoy his or her money with taxes so high!"

  13.10.2012 17:38 #4

• aldan

  rather an expensive whip to flog said horse.nicht war?
  

  13.10.2012 19:23 #5

• LordRuss

  Like the family gathering around the hearth at the holidays, I am reminded of the tale I once wrote here in the forums about polishing a turd.
  
  Sticking the best, shiniest wrapping paper & best bow does not mean it's going to be the best gift out of the bunch. Once again, a product has been produced with what the manufacturer wants & not what the consumer may have had in mind or directly called for.
  
  M$ seems to forget they're in the SERVICE industry, not the manufacturing industry.
  

  http://onlyinrussellsworld.blogspot.com

  14.10.2012 12:46 #6

• Mez

  They will surely need a huge pile of money. It sounds like another Vista where they had trouble giving it away. Users would format their Vista disks and install XP. Now we are going to have to suffer with M$ complaining about pirates stealing W8 so that their sales will be poor.

  19.10.2012 13:03 #7

• LordRuss

  Originally posted by Mez: Now we are going to have to suffer with M$ complaining about pirates stealing W8 so that their sales will be poor. Who knows, maybe they'll use the excuse (& bloated monetary figure) as a loss on their taxes at the end of the year.
  

  http://onlyinrussellsworld.blogspot.com

  21.10.2012 12:53 #8

• BobShaft

  What a waste.
  
  I heard somewhere (probably here) MS believes touchscreens are the future of computing and wants to force us into using them now.
  
  Is the mouse that bad?
  
  I think I will be sticking with Win7 for the foreseeable future.
  

  24.10.2012 08:43 #9