AfterDawn: News

Halo 4 is Microsoft's most expensive game

Halo 4 bleeds cash from Microsoft.

Microsoft Studios head Phil Spencer revealed to Polygon that its forthcoming Holiday season blockbuster, Halo 4, is also the company's most expensive entertainment product. "Nothing's even close," he commented.



Halo 4 is the first "new" title in the franchise to be developed by 343 Industries, after Bungie opted to go independent. 343 had released the Halo: Combat Evolved Anniversary remake last year.

Halo: Reach was reportedly Microsoft's largest ever marketing expense to promote a game. It had spent $6.5 million on promotion alone for Halo 3 too.

Halo 4 is extremely important to Microsoft's games business during the upcoming holiday season to drive sales of its Xbox products and fight off the competition.

Written by: James Delahunty @ 26 Oct 2012 15:18

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• 3 comments

• wolfniggr

  It better be fucking good for their sake. This could really screw M$ and end 343 if it's a flop. I hope it's as fun as what I played at E3.

  27.10.2012 00:56 #1

• Eisherz

  Originally posted by wolfniggr: It better be fucking good for their sake. This could really screw M$ and end 343 if it's a flop. I hope it's as fun as what I played at E3. It's definitely worth every dime I didn't spend on it so far (and yes, even though I played the leaked version on one box I still preordered the game, but I haven't paid for that yet).
  

  Xbox 360: First box rrod 3 times, second one sold at ebay because of no HDMI, third one rrod during flashing and killed that drive, just found out I still had an old BenQ with the right key and after I put the mainboard in the oven (250 °C 15 minutes, jummy) its now working again on LT 3.0, fourth one up and working on LT 3.0
  PS3: Recently updated to PS3 slim 160 GB (60 GB phat still working)
  PSVita: hardly ever play it

  27.10.2012 15:01 #2

• xboxdvl2

  Originally posted by Eisherz: Originally posted by wolfniggr: It better be fucking good for their sake. This could really screw M$ and end 343 if it's a flop. I hope it's as fun as what I played at E3. It's definitely worth every dime I didn't spend on it so far (and yes, even though I played the leaked version on one box I still preordered the game, but I haven't paid for that yet). i was under the impression games like call of duty and battlefield kill halo 4 in terms of graphics and game sales.
  

  i have the big screen tv,a ps3 and im gonna surround sound to go with it soon hopefully.car still runs smooth and computer still works but its a bit outdated.

  28.10.2012 03:32 #3