The company will prepare 120 different encodes for every piece of video content it offers its streaming subscribers making sure they look optimal on hundreds of different devices.
Netflix is available on 910 different devices, including smartphones, tablets, gaming consoles, Blu-ray players and Smart TVs.
The company says it has a "Netflix Delivery Specifications" guidebook that includes instructions for the kinds of audio and video they can accept from content partners. Into the future, the company will now also certify production houses that will support their guidelines.
Digital Supply Chain VP Kevin McEntee adds: "Frequently Netflix finds itself looking for opportunities to grow its streaming catalogs quickly with budget dollars that have not yet been allocated. Increasingly the Netflix deal teams are considering the effectiveness of a content owner's delivery abilities when making those spending decisions. Simply put, content owners who can deliver quickly and without error are getting more licensing revenue from Netflix."
Written by: Andre Yoskowitz @ 31 Dec 2012 17:50
