Sources: Nokia to get back to its roots with cheaper handsets

Sources: Nokia to get back to its roots with cheaper handsets
After trying their hand at the high-end smartphone market with little success, sources are claiming that Nokia will get back to its roots and try to dominate the low-end handset market and emerging markets.

The new phones will compete with devices from ZTE and Huawei, which are cheap and run on Android.



Nokia once ruled the smartphone world with its Symbian phones, controlling over 80 percent share. That share has gone to practically zero since the release of the iPhone and the launch of Android.

Last year, the device maker began selling its Windows Phone-based Lumia phones, in an effort to take share away from Apple and Samsung. Sales have been accelerating for their high-end devices, but most of Nokia's revenue still comes from the low-end market.

The sources claim Nokia will introduce a low-end Nokia at next week's Mobile World Congress, for global launch in emerging markets.

Written by: Andre Yoskowitz @ 22 Feb 2013 20:49
Tags
Nokia low-end strategy
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