Apple held talks with Beats Audio over 'Daisy' streaming music service

Apple allegedly had talks with Beats Audio on a potential partnership in an upcoming music streaming service.

Beats, which was started by music moguls Jimmy Iovine and Dr. Dre, have been planning a streaming service (a la Spotify) for some time, and the duo have some clout in the industry.

According to the reports, Apple CEO Tim Cook and Internet products chief Eddy Cue were in the meeting with Iovine, and Cook expressed interest in Beat's business model for the streaming service.

Dubbed Project Daisy, the streaming service recently secured $60 million in funding from a group of investors including Warner Music Group head Len Blavatnik. The service is expected to launch in the Q3 this year. The service will "bring an emotional connection back to the act of music discovery," says Beats.

For now, the talks remain informational.

Written by: Andre Yoskowitz @ 6 Mar 2013 22:54

bloke2000

Time Cook??

I think you were holding your keyboard wrong when that was typed :-)

7.3.2013 07:50 #1

xtago

be a waste of time, I already have spotify, I don't really need another stream service to be honest I've tried a few others and they kinda suck in that they want to pick songs etc and spotify is simply a bunch of albums and you simply look for album or song and play that if you want to no need to hope you get the right song etc.

Also don't see much point in buying CDs or even bothering to pay for other services once you have a music streaming service that you like.

7.3.2013 21:51 #2

mightyzog

I wish that they would look into getting into an agreement with them to ship their headphones with iPods , pads , etc. instead of the shitty cheap headphones , ear pods they use now. Now that would be a productive partnership.

8.3.2013 23:16 #3

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