The drop in sales led Nintendo to slash their fiscal year projections for the console, and President Satoru Iwata actually had to come out with a statement stating that the console would not be getting a price cut in the near future.
This week, Alain Corre, Ubisoft's executive director for EMEA territories, says the company may need a price cut to stay relevant, especially ahead of this fall's PS4 launch.
Ubisoft is one of the console's biggest game publishers, and they recently announced that expected blockbusters Watch Dogs and Assassin's Creed 4: Black Flag will both be available for Wii U this year. A price cut would help move consoles, and help Ubi's bottom line with (most likely) stronger software sales.
"We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that's for sure. We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic. I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell," says Corre.
Written by: Andre Yoskowitz @ 6 Mar 2013 22:01