The app will allow for streaming of daytime and late-night shows within 24 hours of the original broadcast date.
Primetime programming will be available 8 days after broadcast.
The app will integrate into the existing CBS Connect App, allow iOS owners to user their devices as second screens, including integrated social feeds and content synced to the shows. You must have iOS 5.0 or newer.
CBS also noted that apps for Windows Phone 8 and Android were in the works and will be available later this year.
"We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so," said CEO Leslie Moonves. "Our announcement today achieves both of these objectives, while protecting our very healthy current ecosystem. In addition, by making our shows available on all the leading mobile devices out there, we are confident we will bring a whole new set of viewers to the CBS Television Network and build upon our standing as the #1 network in the business."
Written by: Andre Yoskowitz @ 14 Mar 2013 21:24
