EA dumps Online Pass program for good

EA dumps Online Pass program for good
Electronic Arts is dropping its controversial Online Pass program after three years, due to disapproval from customers.

EA's Online Pass consists of a one-time code that a buyer of a new game can use to unlock Online services and content. If the game is then sold on second hand to another player, then that player needed to pay a $10 fee to unlock the same services.



Frankly, if it took EA this long to realize that gamers don't like these measures, they need to clean their ears out.

"Yes, we're discontinuing Online Pass," John Roseburg, Senior Director, Corporate Communications at EA, told VentureBeat.

"None of our new EA titles will include that feature. Initially launched as an effort to package a full menu of online content and services, many players didn't respond to the format. We've listened to the feedback and decided to do away with it moving forward."

Of course, since EA adopted the measure, Sony, Activision and Ubisoft followed suit.

Written by: James Delahunty @ 15 May 2013 23:52
Tags
Electronic Arts Online Pass
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  • 5 comments
  • Jemborg

    I'm surprised it is even legal.

    Its a lot easier being righteous than right.


    16.5.2013 13:03 #1

  • shortybob

    They're still d-bags.

    16.5.2013 13:39 #2

  • xboxdvl2

    does this only apply to new games or if i buy a 2nd hand copy of battlefield for $15 will i still need the pass?????

    i have the big screen tv,a ps3 and 5.1 channel surround sound.car still runs smooth and computer still works but its a bit outdated.

    17.5.2013 01:22 #3

  • Mr-Movies

    You would hope that they would just automatically activate the old games when they ping the server and that the new games wouldn't have that activation code in them. However it is EA so all bets are off.

    17.5.2013 11:18 #4

  • megadunderhead

    but this is totally funny this was the reason EA won't develop games for the wii u was because of the online pass of which nintendo didn't like which i find is funny

    18.5.2013 21:19 #5

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